Safir Anand is a senior partner and head of trademarks, and contractual and commercial IP at Anand and Anand. He brings over three decades of experience advising clients across sectors including FMCG, pharmaceuticals, software, media, entertainment, luxury, fashion and government.

Known for his strategic and business-centric approach, Anand provides comprehensive solutions covering brand creation and valuation, risk mitigation, licensing and franchising, corporate taxation, brand protection from dilution, commercialisation, monetisation and due diligence.

He serves on INTA’s Foundation Board of Governors and is co-chair of INTA’s Research Advisory Council. He has contributed to INTA publications featuring global experts on brand valuation and strategy.

Anand contributes to prestigious national and international IP publications and is on the editorial panel of many. He also writes frequently for financial dailies and is featured on TV shows on trend forecasting. Anand has been recognised by many prestigious forums such the Financial Times London, Business World India and Forbes among many others for being an innovative professional.